Last week I reached 100K followers on Instagram. I was indifferent about “celebrating” this, or even acknowledging it, because I felt it was superficial. Let me explain.

As a [lifestyle] blogger it is my job to share my life–outfits, home decor, beauty tips, products I love, travel, etc. As a human being, I sometimes feel like a showy bragger displaying my latest purchases or gifts. It’s not in my nature to brag; in fact, I sometimes have to brief myself on what is going on in my life aside from the obvious (aka what’s on social media) before seeing friends so we can talk about stuff other than my blog. However, conversations inevitably make their way back to the blog, well, because it’s my job and people typically talk about their jobs.

Blogging, while very common now, is still an unconventional job with so many perks. Especially if you’re a young woman who loves fashion, makeup, etc. *raising my hand* So naturally people want to talk about it. They want to know the ins & outs, what’s next, how it works, so on and so forth…

While it can make me uncomfortable to talk about myself (for fear of sounding like I’m bragging), I have to remember that it is no different than talking about my job if I was a lawyer or doctor. It’s my livelihood. And also, my friends and family have been supporting me since the beginning. Before I even thought of treating my blog as a business I had my very small “fan-base” comprised of my parents, boyfriend (now husband), and friends. So when I hit 100K on IG they were proud! And they made it very easy for me to celebrate this milestone, because they helped me realize that this is what I’ve been working towards all along. I was so overwhelmed by the love I actually cried.

To me, it’s not about the numbers or “followers.” In fact, I never call anyone a follower. Ever. You guys are part of a community that I’ve built. You’re my readers, my biggest advocates, my friends. I decided that it’s not braggy after all. It’s a big accomplishment to me because it’s an indicator that what I’m doing is reaching people and hopefully providing value. And plus, I’m all about celebrating every small victory, as life is too short and we can always use a reason to pop some champagne. Am I right?! I’m so thankful to have each and every one of you following along, giving me the opportunity to do what I love. I’m proud to celebrate, not the number, but the invested community that surrounds my blog and social media. So THANK YOU!