MOURNING THE '90S - Sivan
03.13.26

MOURNING The '90s

Between the Love Story show (obsessed) and the ’90s throwback trends on social right now, I’m feeling nostalgic. I saw someone comment that it makes you emotional because we’re mourning for a time that no longer exists, and I felt that.

Capri and I also recently went through some of my old kid stuff, and again, it reminded me of a simpler time – a childhood that my kids won’t really have access to.

It’s complicated because I have a love / hate with smartphones and social media. I think a lot of us do. It’s given me a career, a brand, friends, education, and entertainment, but it also comes with so many negative things. It has, without a doubt, made our world and kids’ worlds more stressful.

Watching Love Story, you’re taken back to pre-cell phones, social media, AI…truly a different era. The simplicity of communication, the outfits, the personal style, the incredible music, and the presence people seemed to have without so many distractions. Obviously, the decade had its own problems, but I definitely find myself longing for something that feels a little more ’90s, both personally and as a parent.

Kids are growing up in a completely different world from the one we did, and it’s a challenge to figure out how to parent through it. Social media, AI, constant access – it’s scary and complex. Luckily, I happen to be married to the most researched person on the planet, so I know we’ll figure it out. But still, I feel nostalgic for childhood before cell phones. There’s a big part of me that wishes our kids could experience that.

It’s harder to be a kid or teen now, at least when it comes to mental health, and I really feel for them. It’s also a lot to navigate as a parent, especially since we didn’t live through any of this at their age. Not to sound completely depressing lol.

The good part of feeling this way is that I’ve also been inspired by this wave of ’90s content. I think we can all agree that Carolyn Bessette Kennedy’s appeal was her overall it factor. I remember my mom’s obsession with her and the entire tragedy. Her style was chic and simple, but it was hers. She was cool without trying. She seemed very much herself in every situation and followed her gut. Sexy, confident, smart, fun, loving, driven and it’s fun to feel inspired by someone and something right now, even if it also has me a little emo.

Anyways, you’ll find me watching ’90s rom-coms, listening to Fiona Apple, and leaning into simple CBK style for the foreseeable future.

Anyone else?